Sensory Technologies for Personal Care

Sensory technologies are used in cosmetics to enhance the customer experience as a complement to the functional ingredients. For example, a tingling sensation can complement an anti-aging agent to convey the penetration and treatment area. A longer-lasting fragrance can convey the extended-release of the functional ingredients. They can also highlight the freshness and potency of a product. In many other products, the sensory benefit is the essence of the product, which is the case for deodorants and refreshing products. Marketers also like to use sensory cues as a signal by which consumers can recognize the product and brand. Salvona is offering several technologies that can be used in both liquids and powder forms. This webinar will show you Salvona’s technology offerings and also how to use them.